Extension/Education Project Database 
PROJECTS - view record:
| Project details: | |
| ID: | 34 |
| Model: | A |
| Name: | Peel Olives Feasibility Study (1997) |
| Industry: | Olive |
| Funder: | The project was funded by the Government of Western Australia through the Peel Development Commission, Agriculture Western Australia and the Rural Adjustment and Finance Corporation (RAFCOR), the predecessor to FARMBIS |
| Provider: | The Peel Olive Association, with the assistance of staff from Agriculture Western Australia and the Peel Development Commission, managed the identification of needs, contract development and letting, and the appointment of consultants to investigate the identified needs. Consultants Ernst and Young, with Dr Stan Kailis, were appointed to the project. Peel Olive Association member Dr Sally Gomes-Trent assisted with report management, final preparation and editing. |
| Abstract: |
The Peel Olives project emerged as a result of growing enquiries to Agriculture Western Australia (AWA) (now the Department of Agriculture) for information relating to the growing of olives in the Peel Region, south of Perth. The approach taken by AWA and the PDC was to facilitate empowerment and adult learning by encouraging potential growers to take an active role in the industry research process. By “intervening” in the industry development at an early stage, the agencies provided a foundation for a whole-of-chain approach to olive production in the region.
Lessons Learnt: - In excess of 30,000 olive trees have been planted in the Peel and immediate surrounds, following the feasibility study and using the advice of the study and the knowledge which the Peel Olive Association have collectively gained. -The concepts of shared knowledge and participatory learning have provided a platform upon which the Peel Olive Association was established, and from which its strength has been maintained over recent years. - The whole-of-chain view to this new industry, adopted from the outset, has, it appears, contributed to sensible investment decision-making in the region. |
| Report: | VIEW |
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