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Project details:
ID: 5
Model: C
Name: The value of CITTGROUPS to the citrus industry -
Industry: Citrus
Funder: Citrus Research and Development program Horticulture Research and Development Corporation Marketing Board Sponsorship Growers Association Citrus Growers of South Australia Industry Voluntary input for time
Provider: Queensland Department of Primary Industries
Abstract: CITTgroups (Citrus Information and Technology Transfer Groups) are local grower groups that meet to facilitate information exchange in an informal environment. Initiated in 1987, CITTgroups are informal, small, self-help groups of citrus producers that meet regularly or as needed. They meet in non-threatening surroundings that allow free discussion on problems or successes in the production of citrus.

CITTgroup Co-ordinators, funded through the Horticultural Research & Development Corporation, collect and collate information and research results, and translate the results for growers. CITTgroup coordinators organise group meetings and guest speakers and set up new CITTgroups where required.

Lessons learnt

■The informality of the CITTgroups seems to be what is attractive to growers who do not usually attend organised extension events. This combined with the fact that CITTgroups are not seen to be government sponsored and target issues that growers are interested in learning more about.
■Face to face communication is the essence of CITTgroup activity and it works well;
■Written evaluation forms or any form of pen and paper evaluation do not work;
■There is anecdotal evidence that a lot of information flows across the fence and over the back of the ute.
Report: VIEW

 

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